Our mission is to tackle the UK’s clothing poverty, driven by the values that stand as the pillars of our ethos.
As the number of people in the UK living in clothing poverty continues to rise, we work to bridge the gap in the support available to those struggling to afford clothes.
Professionalism and discretion
We know it’s not easy for people to reach out when they’re in need. That’s why it’s absolutely crucial to us that we take the time to listen, care and behave in down- to-earth yet professional manner.
In doing this, we aim to break down some of the mental barriers we have as a society with asking for help – because everyone deserves the right to have good quality clothing.
Community spirit
When people support us, we can support others. From donors, fundraisers, volunteers and sponsors, we understand that we would truly be nothing without the people who rally behind us, every step of the way.
It’s this togetherness that enables us to continue helping people fulfil their potential through preloved and new clothing.
Empowerment
We know that clothing is so much more than just functional. What we wear identifies us, it’s an extension of our personalities.
Without access to quality clothing, people’s self-confidence can dwindle, leading to societal isolation. In providing good quality clothing to those struggling to afford it, we aim to empower and transform their lives.
More than 20% of the UK population, from children, adults to pensioners, were estimated to be living in poverty in 2021/2022. However, there are a growing number of people that fall just above this line, and receive no help.
These people are often working and struggling to afford clothing after paying for everyday essentials. What’s more, due to the current climate, we can only expect this number to inflate. Right now, more than ever, people need the security of being able to clothe themselves and their loved ones.